The spurt in growth of online recharge methods is because it is convenient for both the subscriber and the operator. The BSNL prepaid subscriber prefer the BSNL online recharge because it is fast, not time bound and can be done from anywhere at any time.
But what are the reasons that the company too prefers its customers to get online and carry out the BSNL online recharge? Listed below are few good reasons why even the online merchants, ecommerce players and telecom giants promote the use of online payment amongst their users:
- For merchants or cellular operators who provide the facility of online recharge like the BSNL online recharge, it helps create credibility amongst the customers. It is good for building up their brand trustworthiness in the market. Imagine a company or mobile service provider that does not provide online recharge facility – as a consumer you would never feel attracted to try the operator’s connection even if his offers are attractive and cheap.
- The online payment is a more secured process vis-à-vis the conventional recharging methods. The risk attached with defaulters and payments not coming through are highly minimized for the merchant. Since they already invest a lot of money in making their payment systems secure and fraud free, they are more confident of their consumers’ money being charged accurately and the money getting credited to their account hassle free.
- For the merchant or the operator, setting up the payment system is not a time taking process. It is a quick implementation process and they can start selling instantaneously with these systems.
- Since most of the online portals including BSNL online recharge accept credit card payments, there are lesser chances of payments being failed even if the subscriber does not have money in his account. So the merchant can relax and need no unnecessarily on issues like bouncing of cheques etc.
- It is easy for the company to promote the services and different tariff plans on the online medium. Since this medium is accessed direct by the end user, putting up all information and details related to particular schemes and packs will create more awareness of its products and services with more chances of people buying.
- For resellers selling BSNL online recharge, there is enough flexibility to add deals and discounts to attract more customers to try their services. This is exactly the reason why the market today has a lot of recharge resellers who tie-up with the mobile service providers to come up best promotions and cash back offers. Since these resellers do not sell one item or product, they will benefit with more and more customers coming their way so that these customers can try their other products and services. This is exactly why most of these resellers have some very striking offers on their portals and App; these offers are very customer friendly and give them lots of benefits. The more such offers, the more options the customer has to choose from.