In recent years, the competitive environment in which company operation forces them to innovate and anticipate the needs of their customers, to take better advantage of the opportunities offered by the market. In this environment, video conferencing is being positioned as a key tool for companies, not only for their economic benefits, but also for their benefits in improving the processes of innovation of the company. So, we ask ourselves: what benefits does video conference bring?
– Power of creativity. Video conferencing allows both in-office and non-office employees to participate in meetings and bring in different ideas and insights that can be very helpful in increasing creativity. In this sense, it is imperative that the different departments of the company relate, and create teams that need to communicate daily, since real innovation arises not only because there is an R & D department, but because there is a working environment that is collaborative and attractive. In addition, according to a study carried out a few years ago “Success in video communication“, eye contact is very important for innovation, as it contributes to improving spontaneity, debate and creativity, and speeding up decision making. Also, Nick Earle, senior vice president of Cisco Services in European Markets states in this study that “Video changes everything in business communication. Add that visual dimension that helps us really connect with our distant peers, as well as collaborate, effectively overcoming geographical and structural barriers. “
– Increases the degree of identification and empathy among employees. For a multidisciplinary team to function at the highest level, it is imperative that there is empathy and a good environment. Telephone and e-mail are two of the most commonly used communication systems in companies, but they simply offer the speech, and can lead to misunderstandings or misinterpretations. On the other hand, tools such as videoconferencing does not only allow the message to be transmitted, but also face colleagues who work in other venues or who work from home. This fact is essential to improve the relationship among distant employees, since seeing how the other person behaves, their personal image and their eyes allows to increase the connection, the implication and the collaboration between them.
– Improve intercultural relations and internationalization. Many companies currently have headquarters or trade relations with other countries and areas, such as China or the Middle East, and members of different research and development departments have to work together from thousands of kilometers away. In this scenario, video conferencing plays a crucial role, as it eliminates distances and prevents travel. What’s more, in many cases the distance is also cultural, and thanks to the image, the interlocutors can convey much more credibility and trust to their foreign colleagues than if the communication were by mail. Thus, video attenuates the effects of differences between cultures and personalities, and allows the partners to be connected, accessible and present anywhere in the world at the push of a button.
As we can see, video conferencing has become a strategic tool and today, many video conferencing services are available, but very few offer the quality and reliability that a company needs. Cloud video conferencing services such as ezTalks Cloud Meeting, which provides features, such as full HD video and audio quality, screen sharing, whiteboard sharing, and do not require investment in equipment. In addition, it allows to participate in video calls and video conferences from any device (PCs, smartphones and tablets with iOS or Android) and any place, thus providing the mobility and flexibility that employees need.