Facebook is the biggest social network on the planet; in addition, it is a key market for generating sales. Here are five ways to boost your presence and your sales.
Create engaging content
One of the main challenges when marketing on Facebook is getting your content in front of your fans. Facebook is constantly tinkering with its algorithms in an attempt to give users more engaging content, with this trend set to continue. The main way to take advantage of this is to create content that your audience wants to engage with, which could be interesting articles shared on subjects related to your products or using polls and questions to evoke responses. By raising your engagement, you can get posts promoting your products in front of more users.
Use Facebook’s shop facilities
You can replicate your entire online or offline store within Facebook, almost right down to the in store music, creating products, product categories, and special offers within your page. Once created, these can be used across the platform. You can then tag products within posts and pictures.
Promote your reviews
Facebook is all about people. Reviews of your service can become your most valuable content; if you gather five-star reviews, you should promote the fact to other potential customers. Video testimonials from happy customers can also work well in driving engagement.
Video is king
Video is the most engaging type of content on Facebook, so put time and effort into developing your offering. Your videos should ideally be short and engaging, and not require your audience to have their sound switched on; however, having said that, you don’t want to neglect sound entirely. If you are promoting your store, a video should have suitable in-store music playing over the track. Remember that copyright for music can often cause issues online, so look for a reputable source for tracks such as the in store music available from moodmedia.co.uk.
Even with all the free features available on Facebook, eventually you are going to have to spend money to make money. Luckily Facebook’s self-serve ad platform is incredibly flexible, allowing you to target people by age, location or interests. Using a Facebook pixel on your site also enables you to target your website visitors on Facebook.